My profession

• Consultant: Advising senior management committees on strategic areas of organisation and development.
• Mentor: Providing guidance and developing the potential of senior management to address the challenges they face, passing on my expertise and experience.
• Corporate sponsor: Recognising an opportunity for a successful project and helping muster the resources to make it viable.

My book: Nunca tires la toalla (Never give up)

Things I learnt in advertising and which apply to (almost) everything in life.

Nunca tires la toalla, consists of fifteen stories from the world of multinational advertising agencies set in Madrid, Barcelona, Helsinki, Lisbon, Miami, New York, Johannesburg, Paris, Buenos Aires and London. These are true stories, based on real-life situations I experienced during my intense career in advertising, told just as they happened, from a human angle and with the spirit of enterprise.

My lectures

Giving lectures to a wide range of audiences in different settings gives me an opportunity to share my ideas and experience and at the same time learn, unfailingly, from other people’s questions and concerns.

Some of my lectures:

• "What counts are people and ideas "
• "Never give up"
• "Humour in advertising"
• "The myths and truths of advertising"
• "What’s important is not how you fall, but how you pick yourself up"

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