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Lectures
Lectures
- What counts are people and ideas. April-2006
PA phrase from the prologue of my book; “Nunca tires la toalla”. I tell four true stories drawn from my professional life in which the protagonists are the ideas and the people, and end each one with the lesson I learnt from that experience.
- Never give up. November-2006
This is the story of why and how someone writes their first book, and what you have to do to make it a publishing success.
- Myths and truths about advertising in the tourism sector. May-2007
As well as myths in the automobile industry and the finance sector. Using specific cases and campaigns as an example, I analyse myths in advertising in these sectors, as well as truths –always debatable– underlying the success of advertising campaigns.
- What’s important is not how you fall, but how you pick yourself up. May-2007
I analyse the leverage points you may have within reach and that can help, to a greater or lesser extent, to overcome a fall.
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